The Challenges of Creating a Digital Workplace

The need to remain relevant and competitive in the fast paced workplace has seen many organizations digitalize their systems and processes, complementing their established sales channels with multichannel experiences and transacting, shopping or engaging via the web. Thanks to mobile and cloud technologies, a wave of disruption has therefore engulfed businesses across industries, and with no one willing to take the risk of falling behind, this comes with a host of challenges when trying to create a digital workplace.

Topics: Company Digitalization

Here’s How Digitalization Is Changing Commodity Trading

For more than a decade now, new and powerful digital approaches to commodity trading as well as life, in general, have come to the fore. The world is entering into an even more rapid period of digital change. Three powerful forces are driving this phenomenon to an inflection point: consumer demand, prospects of huge benefits, and the push for new technologies. To achieve growth, beat the competition, and for companies to remain relevant in a digital world; CEOs and managers will have to take the lead in building the right digital capabilities for their companies.

Topics: Business Digitalization

Back to Basics – Why Having a Clear Mission, Vision, and Values Is Important for Corporate Social Responsibility (CSR)

What if your employees were asked what their mission, vision, values and corporate social responsibility are; would they be able to accurately articulate these important principles of your organization?

Topics: Company

What Kind of Employer Value Proposition Is Required for Millennials

Did you know that come the year 2020, over 50% of your workforce will be comprised of millennials? Currently, millennials (aged between 18-34 years) make up for the largest generation (80 million) in the United States. There is a need for HR managers to rethink their employer value propositions in terms of strategies, practices, and programs especially when it comes to aligning themselves with the reality of working with millennials in the not so far future.

Topics: Company

6 Things You Need to Do on Google in Order to Improve Your SEO

Your website is up and running but you need traffic and I mean the right traffic. Whether it is B2B marketing or B2C marketing, traffic is the essence of a website… that is if you are expecting a higher return-on-investment (ROI).

Topics: Content Marketing Social Media Digital Marketing

Digitalization of Procurement in the Chemical Industry

Our individual lives have gone digital; one wonders how anyone can survive without a mobile phone and the internet, e-commerce, and social media. Digitalization offers unimaginable opportunities for chemical companies and helps solve the most daunting of challenges faced by the procurement departments in the chemical industry.  In Europe alone, for instance, digitalization offers up to 1.25 trillion Euros in opportunities for manufacturing companies and at the same time poses the potential loss of 605 billion Euros in foregone value added costs. It therefore only means that your company could grow with huge margins if digitalization was strategically applied in your organization.

Topics: B2B Business

Corporate Communication – How to Leverage Social Software

While more than 72% of companies use social software in some way within their organization; very few are yet to achieve the full potential of social software, that is, they are largely untapped. Many seek to develop ways to reach consumers, ways to gather insights and leads for marketing, customer service, and product development; yet the use of social technologies in enhancing knowledge sharing, communication, and collaboration within and across enterprises could offer more than twice as much potential. 

Topics: Company Digitalization

What Is a CRM and How Do I Choose the Best One for Me?

For each and every business out there, customer satisfaction is vital and employing a Customer Relationship Management (CRM) system is not only an option but a necessity. Customer Relationship Management is a multifaceted system that encompasses practices, strategies, and technologies that a company employs to manage and analyze customer interactions and data throughout the customer lifecycle. This normally helps in strengthening the brand loyalty between its clients.

Topics: Business Company

How to Ensure Customer Retention – Online and Offline

Every organization, entrepreneur, and customer knows it. It takes a regular customer to gain regular business. And at the heart of every sound customer retention strategy is great customer service. This Oracle Global Study found out that 74% of over 1,300 senior executives had reason to believe that the level of customer service impacts the customer’s willingness to become and remain loyal.

Topics: Social Media Digital Marketing

6 Ways Social Collaboration Can Improve Your Business

How great is your social collaboration? Businesses prosper when collaborative efforts band together. Many organizations have made major improvements to optimize internal collaborative efforts among employees over the past decade. According to several studies, including one conducted by Clinked, as many as 86% of business executives surveyed in 2015 have embraced the use of enterprise social collaboration tools. The findings found that almost each one of them intended to continue using the tools.

Topics: Business Company