Digital Readiness Assessment    Digital Business Transformation    Digital Marketing and Sales

6 Ways Social Collaboration Can Improve Your Business

Michael Grimm
8 January 2018

How great is your social collaboration? Businesses prosper when collaborative efforts band together. Many organizations have made major improvements to optimize internal collaborative efforts among employees over the past decade. According to several studies, including one conducted by Clinked, as many as 86% of business executives surveyed in 2015 have embraced the use of enterprise social collaboration tools. The findings found that almost each one of them intended to continue using the tools.

However, many of the same executives couldn't exactly pinpoint how using social collaboration tools could improve their bottom line, other than because it was the trend.

Another significant number of businesses are yet to understand what social collaboration is and what effect it can have on their businesses.

What is Social Collaboration and Why it Matters

Social collaboration involves the use of digital models and social media platforms to improve co-laboring. The concept is meant to ease and optimize communication channels among employees to help achieve common goals.

Here’s how using Social Collaboration can improve your Business.

  • Getting Work Done

Social collaboration is not just about how existing formulas and new ideas are communicated; it is also about getting work done within and outside a business’ immediate environment.

Social collaboration goes beyond helping employees to share workplace experiences. It helps them share advanced knowledge, conduct collaborative analysis, and make faster and well-thought out team decisions.

  • Stellar Customer Service

Customers are increasingly uninterested in businesses that direct them to FAQ sections and static pages on bloated, slow websites. According to Crisp Research, the traditional call-center approach will no longer be effective in the future.

More customers want to be engaged with dynamic content in a collaborative and interactive digital space. Today’s customer is used to instant communication thanks to social media platforms. They want the same when it comes to the business experience otherwise delays would lead to frustration and disloyalty.

A true social business is one that is engaging customers either through its own portal or via third-party social enterprise software.

Interaction, especially of a social nature between businesses and customers, is an area that more enterprises are just beginning to explore. One way to achieve this is to provide your business app for free download with an option for customers to sign up with their details. This way the business can assess the app’s usage by end users and use that knowledge to figure out what its customers need and want.

Customers can then log on to this app to follow up on queries they may have requested or other developments from the business.

The social connection means customers are more empowered to follow up on their requirements or requests in real-time now more than ever. Therefore issues that could have come up much later are resolved early on since the customer is involved as a part of the overall business’ team.

The same can apply to suppliers and other third-parties. The business could choose social collaboration tools that can accommodate suppliers. Bringing suppliers to the fold can help ensure production runs smoothly as suppliers are kept aware of what needs to be availed to avoid stoppages.   

  • Improve Productivity and Flexibility

If a business has its workforce spread over a couple of regions, it can be challenging to keep tabs on what each team is handling at any particular time. This can greatly hamper teamwork and decision making.

More businesses, large and small, are increasingly allowing for teleworking arrangements, where employees can work remotely on different aspects of a project and use enterprise collaborative tools to report progress even in real-time.

Finished bits from one flexible team in one region are availed to another to advance them and so forth, improving productivity.

Using social collaboration tools such as Evernote, Chatter by Salesforce, and Cisco’s Jabber, a social business will be able to coordinate such activities in real-time.  It saves on traveling costs and time, and this ensures that all the necessary information required to move forward with a decision or project are availed instantly.

  • Nurturing a Strong Sense of Community and Culture

Employees need to feel that they belong to an organization to truly engage and commit to achieving the organization’s objectives. Social collaboration opens up a line of communication that assures them of their contribution to the business.

Often, many employees feel that the goals of the business are dictated to them as if they have nothing much to offer. A social business, on the other hand, will utilize social collaboration tools to share its vision, mission, and goals with its employees. This can help shape a culture of open, swift and meaningful communication where peer-to-peer, management-employee collaboration is deeply rooted.

  • Speed up Consultations from experts

Some social collaboration tools are specialized towards consultancy. These are social networking tools for business that link to niche experts instantly when employees need help with some aspects of operations.

The experts can then advise them via instant communication channels that work in the same way as social media channels for casual chatter. By doing this, the business will be able to find and provide instant solutions to problems that they may be facing instead of backlogging the issues for later.

Wrap Up

Social collaboration translates to a seamless workflow. Adopting social collaboration into your business will positively impact your bottom line because of improved productivity, decision making and innovation.  

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