Your website is up and running but you need traffic and I mean the right traffic. Whether it is B2B marketing or B2C marketing, traffic is the essence of a website… that is if you are expecting a higher return-on-investment (ROI).
Search engine optimization (SEO) gets traffic to websites using free or editorial search outcomes on search engines. Google as a search engine displays primary results it considers relevant to users, ranking web pages, videos or other content based on a search.
In this case, Google rewards the pages with the appropriate blend of ranking factors that influence traffic. This free traffic differs from traffic generated from paid search ads such as Google Ads.
Here is a look at some of the must-know things for successful SEO practices.
1. On-page and Off-page SEO factors
Avoid low-quality content since no amount of links; even an outstanding HTML title can spice up such content. On-page and off-page success factors influence traffic while at the same time SEO violations need to be taken into consideration.
You have control over on-page success factors since it concerns content, site layout and HTML signals that search engines are sensitive to. Off-page success factors are not directly under your control.
Search engines incorporate these off-page success factors to sieve the relevant from irrelevant content; this sets apart the best content from the billions of web pages out there. SEO violations can lead to banning of your site from search engines since they employ strategies to deceive a search engine.
2. Develop Relevant Content
Google wants you to always create relevant content.
A successful business thinks the same way the consumer does. What do your web visitors want? What is important and relevant to them? What words are readers bound to use while searching for information? An information-rich site will attract not just the users but the webmasters to provide linkages to the site.
Besides, using relevant keywords based on geographical areas garner most applicable search results. Keywords tools are a resource for ideas on the words to use if existing keywords fail. The keywords can also help inform your Adwords campaign.
3. Linking to other Sites
Links to other sites give greater visibility on social media. Since Google uses combination words to display search results, a site is bound to experience more visibility with the linkages. Linking is a form of silent B2B marketing in the way Google interprets it.
When a site has a link, Google interprets it as a vote for the page it is linked to resulting to a site’s heavy weighting and ranking.
In SEO, algorithms can tell apart natural from unnatural links. The search engines therefore only allow the natural links in driving traffic to your site.
4. Site Accessibility
5. Increasing SEO Ratings with Google Plus
In 2014, Google Plus was trending third as the most popular social media network worldwide and naturally, everyone wanted to increase ratings using this platform. Apart from Google authorship, an active Google Plus presence increases website traffic.
Adding Google Plus to your website will really help in increasing your website’s relevance. An SEO title including Google + and a business page title points towards a higher traffic in social media.
A custom page URL provides a customized link in marketing, while an SEO meta-description offers an at-a-glance introduction. Since there can be no traffic without content, developing and posting quality content is important in great SEO ranking with Google+. Tracking the content reveals SEO ranking results within Google+.
6. Employ Google Search Console
Google search console formerly named Google Webmaster Tools can help you fix errors within your website and provide you with data about your website and web visitors. This data may include who is linking to you, which keyword queries your website is appearing for in search results, popular web pages, etc. You can use this data to effectively improve on SEO.
Also by submitting your sitemap to Google Search Console will help in increasing the visibility of your website. Sitemaps can include metadata, with details about your site such as information about images and video content. This information will enable Google to efficiently work on your site.
It is important to avoid filling your web content with keywords and links that seem deceptive to Google.
Avoid deceptive search engine optimization service firms that claim to improve and guarantee rankings in Google as it can lead to banning from the search engine. Images should not replace vital names, contents or links. Instead, use ALT attributes if HTML does not work on the page to allow crawlers.
There is no limit to how ratings and traffic to a website can be increased. Following the above practices will improve on your search engine optimization (SEO) and as a result you will be able to experience more traffic that will ultimately result in long-term customers.